2024 Toyota Tacoma

2024 Toyota Tacoma

With Power and Versatility in Mind

The brand-new 2024 Toyota Tacoma redefines the mid-size pickup truck landscape, introducing a vehicle that's not just built for the road but designed for the adventurer in everyone. With a starting MSRP of $46,950, the latest Tacoma iteration is engineered to conquer both urban landscapes and untamed wilderness, making it a formidable presence in Canada's competitive pickup truck segment.

The 2024 Tacoma stands on the shoulders of Toyota's rich heritage in durability and reliability, yet it strides forward with a fresh, rugged aesthetic and state-of-the-art technological enhancements. This complete redesign sees Tacoma transitioning to the TNGA-F global truck platform, a foundation it shares with giants like the Tundra, Sequoia, and the anticipated Land Cruiser, tailored specifically for North American customers.

At the heart of Tacoma's evolution is its innovative suspension system. A newly developed coil spring multi-link rear suspension, standard across all grades, significantly enhances the truck's ride quality and handling, ensuring that the Tacoma delivers a smooth and responsive driving experience, whether navigating city streets or traversing off-road trails.

Superior Adventuring Tehchnology

Powering the new Tacoma are two cutting-edge powertrain options. The turbocharged i-FORCE 2.4-litre engine offers up to 278 horsepower and 317 lb.-ft. of torque, while the i-FORCE MAX hybrid variant impresses with 326 horsepower and a groundbreaking 465 lb.-ft. of torque, claiming the title for the most torque available in the mid-size truck segment.

Toyota's CALTY Design Research team, based in California and Michigan, has imbued the 2024 Tacoma with a design philosophy they've dubbed "badass adventure machine." This vision manifests in Tacoma's athletic stance, high lift, and slim body, incorporating design cues from Toyota's storied Baja race trucks. The result is a vehicle that not only looks the part of an off-road conqueror but also performs like one.

The Tacoma's adventure-ready credentials are further bolstered by its impressive towing and payload capacities, accommodating up to 6,400 lbs and 1,710 lbs, respectively, depending on the model. Innovative towing technologies, such as the available Trailer Back-Up Guidance and Straight Path Assist, enhance its utility, making the Tacoma as practical as it is thrilling to drive.

Built for Every Journey

Inside, the Tacoma is just as impressive, offering an available 14-inch touchscreen display that houses the latest Toyota Multimedia System. This interface provides drivers with seamless connectivity and entertainment options, keeping them engaged and informed on every journey.

The 2024 Tacoma also shines in terms of utility, with a bed designed to accommodate even more gear thanks to a 7% increase in volume. New construction materials and thoughtful features like a power-operated tailgate ensure that Tacoma's bed is as durable and convenient as the rest of the truck.

As the 2024 Tacoma arrives at Laking Toyota this year, it's clear Toyota has not only maintained its stronghold on the mid-size pickup truck market but also redefined what drivers can expect from their vehicles. With its blend of power, technology, and rugged elegance, the Tacoma is poised to inspire a new generation of adventurers.

2024 TOYOTA Tacoma